SUMMARY
Visual marketing and design professional with over 20 years of experience driving brand management, visual strategy, and creative direction. Adept at shaping visual style and tone to align with overarching business goals, ensuring every asset communicates with clarity and human impact. Currently focused on leading in-house corporate marketing while exploring the deeper art of visual expression and photography through independent projects.
EXPERIENCE
CO-OWNER & CREATIVE DIRECTOR, RED CARROT DESIGN INC
(2007-PRESENT)
(2007-PRESENT)
Direct all in-house marketing, advertising, and visual branding for the firm, overseeing the creative direction of the company’s brand to ensure it remains “Stylish and Singular”. (Note: Transitioned exclusively to in-house marketing and ceased providing creative services to the public in August 2023).
Partnered with wife and co-owner Jill, merging creative expertise with her interior decorating talents to build a trusted dynamic studio serving the Northwest Valley.
Previous Client Services (2002–August 2023):
Provided Art Direction for professional photo and media shoots, shaping visual style, composition, and tone to align with client brand strategy.
Conceptualized and produced custom client collateral, maintaining a consistent, professional aesthetic across multiple platforms.
Developed and implemented strategic brand guidelines, translating complex client missions into cohesive visual identities that ensured continuity and scalability across projects.
FOUNDER, PRESIDENT EMERITUS & ADVISORY BOARD MEMBER, AIGA ALASKA | Anchorage, AK (2008–2019)
Founded the Alaska chapter of AIGA to foster connections, resources, and opportunities for the local creative community.
Guided the organization’s growth through strategic leadership—conducting monthly board meetings, approving annual budgets, managing event programming, and building partnerships with local businesses.
Led the successful initiative to incorporate AIGA Alaska as a 501(c)(3) nonprofit, laying a permanent foundation for ongoing community support and advocacy.
Drove a 250% increase in membership over ten years by securing sponsorships, curating inspiring programs, and actively engaging the local design community.
Oversaw the chapter’s website and social media presence, ensuring consistent and engaging communication.
ADJUNCT INSTRUCTOR, UNIVERSITY OF ALASKA | Anchorage, AK (2011–2013)
Taught intermediate and advanced graphic design courses to second, third, and fourth-year students within the College of Arts & Sciences.
Integrated current industry trends and professional practices into the curriculum, challenging students to think critically and master creative problem-solving.
Led project critiques and facilitated dynamic group discussions, fostering an inclusive, engaging learning environment.
Provided hands-on mentorship during studio sessions, consistently receiving positive student feedback for successfully bridging the gap between classroom theory and real-world professional application.
SENIOR ART DIRECTOR | Anchorage, AK (Before 2002)
Began career spearheading creative initiatives and providing strategic art direction for top advertising agencies in Anchorage, Alaska, before launching an independent firm in 2002.
LEADERSHIP & COMMUNITY
Knights of Columbus Council 11809: Serve as a Fourth-Degree member and website advisor.
Our Lady of Lourdes Parish: Active parishioner and volunteer in Sun City West, AZ.
SKILLS
Visual Design & Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, Graphic Design, Image Editing, Logo Design, Visual Storytelling.
Creative Direction: Art Direction, Brand Consistency, Creative Problem-Solving, Visual Branding Strategy.
Digital Marketing & Web: Social Media Content Creation, Digital Marketing, Website Design Principles (UX/UI), Squarespace, WordPress, CMS, Mailchimp.
Project Management: Project Coordination, Consulting, Planning, and Client Communication.
EDUCATION
University of Alaska, Anchorage, AK Bachelor of Fine Arts
Emphasis in Design and Photography, May 1993. Developed a strong foundation in visual communication, design principles, and photographic composition.
